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| Manfred Fitzgerald |
As you may know, Hyundai is preparing to
launch a new luxury brand, named Genesis. The first offering for
Genesis will be the G90, a flagship luxury sedan. Hyundai has now
announced the hiring of Mandred Fitzgerald, former director for brand
and design at Lamborghini. While no official title has been reported,
Fitzgerald will be part of the Genesis brand team, joining Chief Design
Officer Peter Schreyer as part of a contingent of non-Korean executives,
including Luc Donckerwolke of Bentley and Albert Biermann of BMW.
Is
certainly seems as though Hyundai is putting serious executive muscle
behind the new Genesis label. It is expected that Hyundai will sell
the Genesis-branded vehicles side-by-side at existing Hyundai stores,
rather than building new, single-branded Genesis stores. Genesis is
planning 7 new vehicle releases before the end of the decade.
Please
check back with Lujack Hyundai for more information on the release of
the G90, or to view our current inventory of Hyundai models.
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