Hyundai Announces new Genesis Luxury Brand

Genesis G90 Rendering

Last week, Hyundai announced that they will be spinning off a separate luxury brand, which will be named Genesis.  Genesis has been, along with the Equus, the high end car of the Hyundai label for several years.  Now, Genesis will be a stand-alone brand. 

The plan is for six new models to be part of the Genesis line by the year 2020.  The first Genesis model, the G90 will be unveiled in December, and is expected to be the flagship for the brand.  Current Hyundai stores are expected to be co-branded with the Genesis line, rather than having separate Genesis stores. 

Genesis Logo

We should know more next month when the "Genesis EQ900" (the Korean equivalent of the G90) goes on sale in Korea.  Be sure to check back at Lujack Hyundai to see when the G90 may be available.